Social Video Campaign for Aurora

Working with Blackstar & Universal Music to deliver a suite of social media videos for Aurora’s ‘A Different Kind of Human’ 2019 campaign.

Client: Blackstar / Universal
Date: 8 May 2019
Services: Animation, Video


AURORA is a Norwegian singer, songwriter and record producer.

Born in Stavanger, she released her debut extended play, Running with the Wolves, in 2015 through Decca Records. Later the same year, Aurora provided the backing track for the John Lewis Christmas advert, singing a cover of the Oasis song “Half the World Away”. At the age of 19, she performed at the 2015 Nobel Peace Prize Concert.

Aurora released her debut studio album, All My Demons Greeting Me as a Friend, in March 2016. In 2018, she released her second extended play, Infections of a Different Kind, followed by her second studio album, A Different Kind of Human, in June 2019.


Blackstar approached OneTenEleven to create a suite of fast turnaround social videos.

Blackstar providing management for AURORA, sending requirements and assets for ‘Animal’, ‘The Seed’ & 2019 Tour.

The turnaround for video was fast paced & briefs spanned across April, May & June 2019.


AURORA kicks off the campaign with a brand new single ‘Animal’.

In the music video AURORA escapes a cage. She tears up the town and ends up letting her animal instincts get the better of her on the dance floor.

Social cut-downs edited from the music video, suitable for landscape format. A suite of social videos were provided to Blackstar for the campaign.

UK Tour

Social promo for ‘AURORA’s UK Tour

Edits from supplied footage with dates for AURORA’s UK Tour.

The Seed

Blackstar approached OneTenEleven to create a suite of fast turnaround social videos.

The second single from the campaign.

“I do this because Aurora exists”

Billie Eilish

“She's Magic”

Shawn Mendes