01. Brief
An evolution from the 2017 ‘Fleur” logo project.
Working closely with Sweet Group & Lully to produce title animations for the EP.
The brief was to expand on the Lully Fleur 3D logo developed in 2017 and create a title sequence for each track on the EP.
02. Concept
Take the 3D Fleur logo and re-vamp to fit in with the Lully EP brand. Create a bold title graphic for each track.
Typography options were explored for the track titles, landing on Swiss 721 typeface, Bold Extended & Black Condensed to add a kooky feel to the title layouts.
