Superbloom

Music For Growing Flowers

Client: MercuryKX
Website: mercurykx.com
Date: 19 August 2022
Services: 3D, Motion

Overview

Erland Cooper

Erland Cooper, the contemporary composer, who frequently collaborates with natural elements.

Brief

MercuryKX / Decca Records is looking to create animations for an ambient / instrumental album Music For Growing Flowers by Scottish composer / multi-instrumentalist / producer Erland Cooper.

The first half of the album is a 20-minute beautifully atmospheric and melodic piece. This piece is the commissioned soundscape for Superbloom, an installation of 20 million flowers at the Tower of London to celebrate the Queen’s Platinum Jubilee.

We are seeking an animated video (around 3 mins) of an excerpt of the piece themed around rewilding cities to share on 1 June, when the installation launches.

Concept

Rewilding Cities

Rewilding urban spaces around the world with flowers

  • a growing narrative from seed to hopeful rejuvenation by providing the right conditions eg. water / light.
  • flowers transforming and taking over urban spaces
  • flowers healing & nurturing
  • imagery of flowers bringing in pollinators (ie, bees, butterflies, birds, etc)
  • imagery global in scale – depicting urban spaces around the world

rewild – restore ecosystems to the point where nature can take care of itself; reinstate natural processes and, where appropriate, missing species – allowing them to shape the landscape and the habitats within

Photo: unsplash.com

THEMES

THEMES

growth / transformation / regeneration / organic / blossoming / cycles / phases / sowing / seeding / nurture / imaginative new future / active listening & intentions

LOOK / ETHOS

LOOK / ETHOS

Gently cinematic & elegant, but also a nod to the abstract world of art (eg. impressionism, minimalism).

hope / warmth / imaginative / wondrous / gentle / heartfelt, but not sentimental / simple, but with feeling / not child-like

COLOURS

COLOURS

Colours start out minimal maybe black, white, blue & orange tones → once flowers start blooming colour palette expands and becomes more vibrant.

Reference

Video

Video Stills

CREDITS

“4 Princelet Street” (https://skfb.ly/otrVz) by artfletch is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“Rick Roll Bridge” (https://skfb.ly/osUTS) by artfletch is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“London Bridge Nancy Steps” (https://skfb.ly/ostyD) by artfletch is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“Ziggy Stardust Phone Box” (https://skfb.ly/6XuWs) by artfletch is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“Red Post Box” (https://skfb.ly/6RNHw) by Faheem Yusuf is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“Street bin” (https://skfb.ly/6RNIH) by Faheem Yusuf is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

“Traffic Cone” (https://skfb.ly/6X6Sy) by Faheem Yusuf is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).